Job Type: Full-Time
Work Mode: Remote / On-site
Department: Paid Advertising
Experience Level: Mid-Level
About the Role
Analexy is looking for a data-driven and performance-focused PPC & Paid Advertising Specialist to plan, manage, and optimize paid marketing campaigns across multiple advertising platforms. The ideal candidate should have experience creating high-performing campaigns that generate qualified traffic, leads, and measurable business growth.
You will be responsible for managing paid search and social advertising campaigns, analyzing performance data, improving campaign efficiency, and developing strategies that maximize return on advertising investment.
Key Responsibilities
- Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other advertising platforms.
- Develop paid advertising strategies based on client goals and business objectives.
- Conduct keyword research, audience targeting, and competitor analysis.
- Create and optimize ad copy, campaign structures, and targeting strategies.
- Monitor campaign performance and make data-driven optimization decisions.
- Manage budgets and improve cost efficiency across campaigns.
- Track key performance metrics including clicks, conversions, CPA, and ROAS.
- Set up and analyze conversion tracking using marketing analytics tools.
- Prepare campaign reports with insights and recommendations.
- Stay updated with advertising platform changes, trends, and best practices.
Required Skills & Qualifications
- Experience managing PPC and paid advertising campaigns.
- Strong understanding of Google Ads and Meta Ads platforms.
- Knowledge of campaign setup, keyword research, bidding strategies, and audience targeting.
- Ability to analyze campaign data and identify optimization opportunities.
- Understanding of conversion tracking and performance measurement.
- Strong analytical thinking and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.
- Good communication and reporting skills.
Preferred Qualifications
- Experience working with digital marketing agencies or multiple client accounts.
- Google Ads certification or relevant advertising certifications.
- Experience with Google Analytics, Google Tag Manager, Looker Studio, or similar tools.
- Knowledge of landing page optimization and conversion rate improvement.
- Experience managing large-scale advertising campaigns.
What We Offer
- Opportunity to work with a growing digital marketing agency.
- Flexible remote and on-site work options.
- Experience managing campaigns across different industries.
- Access to modern marketing tools and strategies.
- Career growth opportunities in a performance-focused environment.
How to Apply
Interested candidates can apply through our application form or send their updated resume and portfolio directly to:
Email: support@analexy.com